Hyundai tees off with David Feherty in new ad campaign

(January 30, 2015) FOUNTAIN VALLEY, Calif. — Hyundai has teamed up with the host of the Feherty show, current CBS golf analyst and former PGA Tour player David Feherty as the company's first golf ambassador. In this role, Feherty will be the voice and face of Hyundai Golf, lending to golf initiatives, making appearances at Hyundai sponsored golf events and starring in the company's latest commercials that will premiere on his show Feherty on the Golf Channel this week.

In Hyundai's new advertisements, Feherty uses his signature wit and colorful personality to provide "driving tips" to consumers, playing on the juxtaposition of driving in golf and driving Hyundai's all-new Genesis.

He provides driving tips for multiple situations including form, navigation and keeping focus, complete with narration and more as if he is analyzing a golf swing. Feherty will also be analyzing "drives" from a social media standpoint for the brand later in the year. The creative was developed by INNOCEAN USA.

"Hyundai's goal is the perfect drive for every golfer from fairway to highway and who better than a guy like me who analyzes drives for a living to provide tips on the company's behalf?" said Feherty. "I think the ads and partnership will resonate with golf fans; they were an absolute blast to film. And who doesn't love a little bit of witty Irish humor?"

Feherty enjoyed a successful PGA Tour career earning 10 victories worldwide before retiring from competitive golf in 1997. Since then he has been an analyst and commentator for CBS Sports' golf coverage and has been the host of his own critically-acclaimed show Feherty on Golf Channel where he interviews celebrity guests including hall of fame athletes, professional golfers, actors and more.

"David Feherty is a unique personality — outspoken, unapologetic and obviously very funny. He's a professional that isn't afraid to follow his own path and take a few risks along the way," said David Matathia, director, marketing communications, Hyundai Motor America.

"In that sense, he's a great representative for Hyundai because we see ourselves in that same light. We're thrilled to have him as part of this campaign and our Hyundai Golf activities like the Hyundai Tournament of Champions and the Hyundai Invitational."