Hyundai projects to off-take 3 million
tonnes of hydrogen per year by 2035
    

(January 9, 2024) LAS VEGAS — Hyundai Motor Company has presented its vision for a hydrogen-powered, software-driven transformation beyond mobility applications at CES 2024. Under the theme ‘Ease every way,’ the company held its Media Day at the Mandalay Bay Convention Center in Las Vegas to highlight its future blueprint for a hydrogen energy ecosystem and a vision for software and artificial intelligence (AI).

In line with Hyundai Motor’s brand vision,  "Progress for Humanity," the "Ease every way" theme reflects the company’s aim to create a comfortable and peaceful living environment by providing three core universal values of freedom, safety, and fairness for the global community. It goes beyond the mere physical utility value of technology and caters to the complex daily lives of people, providing freedom from various limitations, safety in communities from software security and reduced greenhouse gas emissions through hydrogen, and fair accessibility to clean energy and related services.

"At Hyundai, we believe that science and humanity are two sides of the same coin; that advanced technology should also make people’s lives better,” said Jay Chang, president and CEO of Hyundai Motor Company. “Clean hydrogen should be for everyone, powering everything, and available everywhere.”

“We measure progress with the real and positive impact it has on humanity,” said José Muñoz, president and global COO of Hyundai Motor Company. “Our theme for CES 2024, ‘Ease every way,’ is a monumental challenge. But the challenging spirit embedded in the DNA of our 56-year history will continue through the hydrogen and software transformations we’ve unveiled today.”



Hyundai has already announced a commitment to achieve carbon neutrality by 2050, substantiated by a clear RE100 roadmap to use 100 percent renewable energy in its overseas factories by 2045 and in every Group entity by 2050. Hydrogen energy will play a prominent role in achieving those objectives.

For nearly half of the company’s existence, Hyundai has been at the forefront of the hydrogen momentum, achieving many firsts, including the world’s first mass-produced fuel cell electric vehicles (FCEVs). It now has the world’s highest market share in hydrogen-powered vehicle sales.

Hydrogen plays a crucial role in Hyundai’s sustainability roadmap as it is a clean energy source, with water being its only byproduct when used as fuel. It also enables the maximization of renewable energy utilization worldwide due to its advantages in storage and distribution. Hyundai sees hydrogen as the path to a sustainable future, as it is both clean and accessible.

Hyundai’s hydrogen solutions go beyond passenger cars, trucks and buses to include trams, special equipment, vessels, power generators and advanced air mobility. The company is driving the energy transition as a major hydrogen off-taker.

Hyundai isn’t alone in its commitment to hydrogen energy. In June 2023, the U.S. published its National Clean Hydrogen Strategy and Roadmap for accelerating the production, processing, delivery, storage and use of clean hydrogen. In December at COP28, the International Hydrogen Trade Forum and the Hydrogen Council launched a suite of flagship initiatives to accelerate the commercialization of hydrogen to transition away from fossil fuels.

To further emphasize its commitment to hydrogen, Hyundai highlighted the expansion of HTWO  from a fuel cell system brand into Hyundai Motor Group’s hydrogen value chain business brand. HTWO now encompasses the Group’s businesses and affiliates, enabling each stage of the entire clean hydrogen value chain, from production and storage to transportation and utilization. HTWO represents "Hydrogen" and "Humanity," the two main pillars of Hyundai’s fuel cell business.

The HTWO business leverages the Group’s wide-ranging capabilities in various sectors, such as automobile, parts, steel, construction, air mobility, marine, robotics and future technologies. The model focuses on the four core areas of the energy value chain: production, storage, transportation, and utilization. The Group’s affiliates are positioned throughout the value chain, forming a hydrogen grid that allows for the development of tailored end-to-end hydrogen solutions.