(February 22, 2022) FOUNTAIN VALLEY, Calif. — Hyundai is offering its dealerships an enhanced digital advertising program that will help convert search traffic to dealer websites at a lower cost. For high purchase intent keyword searches, the new dealer digital ads incorporate real-time inventory and pricing. After clicking on the ads, customers will land on the dealer website where they can learn more about the vehicle of choice and start the purchase process with Hyundai’s Click to Buy digital retail tools.

“Demand for the Hyundai brand has never been stronger,” said Angela Zepeda, CMO, Hyundai Motor America. “We want our dealers to capture as much of this demand as possible, while making the purchase process more seamless and transparent for consumers.”

The new program was developed in collaboration with INNOCEAN and Foundation Direct, whose leadership team boasts an impressive 40+ years of collective digital marketing experience working for Google. The program also better coordinates digital media buys between the brand and its dealers.

“Our goal is to provide dealers with a better and more efficient way to advertise across digital advertising platforms that matter most to shoppers,” said Peter Leto, CEO, Foundation Direct. “This program helps dealers spend more in media, waste less in margin, and ultimately drive better business outcomes.”

Hyundai began testing the platform in 2021 with dealers increasing clicks more than 120%, while costs per click decreased by 55%.

“Oxmoor Hyundai was an early adopter of this program,” said Chip Alvey, e-commerce director, Oxmoor Automotive Group. “Simply put, I get more out of my advertising investment through this program compared to previous partners I’ve leveraged for digital marketing execution.”

Online search is the most useful resource during the car purchase. Google, across search and YouTube, continues to be one of the top ways dealers connect with in-market shoppers across devices.