Hyundai launches immersive digital 'test driving' experience

(September 25, 2012) COSTA MESA, Calif. — Is your driveway in need of a makeover? The front of your home lacking a little pizzazz? Imagine dressing them up with a Hyundai Elantra, with the simple click of a mouse. Hyundai Motor America has made that vision a reality launching its “Driveway Decision Maker.”

The innovative tool allows customers to style and tailor their favorite Elantra model, in the comfort of their home.

A first for U.S. automotive companies, the digital experience allows visitors to “test-drive” the Elantra on a personal level. Available on flash-enabled web browsers, the website taps in to the Google Maps API and prompts visitors to enter their desired street address, color and model of choice.

Users then experience a real life view, powered by Google Street View, of their chosen Elantra model — GT, Coupe or Sedan — driving to the destination. At arrival, users can freely rotate, park in a driveway, tilt and even parallel park. In addition, users can download, save and share with friends on Facebook, Twitter and Pinterest.

“With the two additions to the Elantra family, customers now have the option of choosing between the GT, Coupe and Sedan,” said Steve Shannon, vice president of Marketing, Hyundai Motor America. “Driveway Decision Maker lets users customize and ‘try-on’ which Elantra fits them best.”