(January 14, 2014) DETROIT — Hyundai has introduced its all-new 2015 Genesis marking the highly-anticipated launch of its second-generation premium sedan. The groundbreaking original Genesis model won the prestigious North American Car of the Year accolade at its introduction in 2009.

The 2015 Genesis represents a bold step forward for Hyundai, continuing to build upon its successful strategy of marketing its premium models under the Hyundai brand umbrella, rather than a costly separate luxury brand sales channel. The new Genesis is incredibly well-equipped in every configuration, offering even more content than the first-generation Genesis.



This additional content includes a generous suite of standard safety and convenience features, unsurpassed in its class. For the first time in a Hyundai sedan, a sophisticated AWD system will be offered, known as HTRAC, significantly broadening Genesis appeal in Snowbelt regions throughout the U.S. The new Genesis will be built at Hyundai’s Ulsan, Korea plant, with U.S. sales beginning in the spring.

“Hyundai is proud to bring our next-generation Genesis sedan to eager U.S. consumers in just a few short months,” said Mike O’Brien, vice president of corporate and product planning, Hyundai Motor America.

“Market expectations for the new Genesis are understandably high, and we’re confident the Genesis’ combination of superb dynamics, bold design, class-leading safety and driver-focused technologies will exceed those expectations by a large margin.”



Since its 2009 debut on the Sonata sedan, Hyundai’s Fluidic Sculpture design philosophy has been continually enhanced and refined, progressively influencing every model in the Hyundai line-up. The all-new Genesis will be the first Hyundai to embody Fluidic Sculpture 2.0, the second-generation of this convention-shattering design theme.

Fluidic Sculpture 2.0 encapsulates a trio of main design elements: fluid aesthetics, the modern Hyundai look, and a premium ambience. Fluidic forms are still present but with a more refined and precise presentation. This latest design philosophy is adaptable to a wider range of vehicle types and sizes, from CUVs to premium-luxury flagships. The all-new Sonata sedan, to debut later this year, will also clearly manifest the Fluidic Sculpture 2.0 design philosophy.

The heart of the Genesis 5.0 is the award-winning 5.0-liter Tau V8 engine producing 420 horsepower at 6,000 rpm and 383 lb. ft. of torque at 5,000 rpm. The Tau V8 engine family has been named to Ward’s prestigious Ten Best Engines list three times.

With high-pressure direct injection for impressive power, low emissions and superb efficiency, this latest version of the Tau V8 benefits from an optimized intake runner length, enhanced timing chain for reduced friction and NVH, low-torque exhaust manifold, increased compression ratio and upgraded multiple-injection mapping. These enhancements combine to produce a flatter torque curve at lower rpm for even better drivability.

The Tau V8 is mated to an eight-speed automatic transmission. This Hyundai-developed transmission offers enhanced shift logic and speed, better acceleration, sport-mode mapping, shifting smoothness, and transmission efficiency. All eight-speed transmissions include SHIFTRONIC manual shift capability with conveniently-located steering wheel paddle shifters to enhance shifting ease during spirited driving.

The base engine in the Genesis is a 3.8-liter direct-injected Lambda V6 that has been further optimized to deliver a flatter overall torque curve at low rpm for enhanced drivability. Thoroughly improved for the new Genesis, this engine includes a three-stage variable intake system, triangular-pattern fuel injector for improved combustion, an air-gap exhaust manifold for better NVH, and an upgraded cylinder block with a variable-vane 2-stage oil pump for reduced parasitic losses.

In keeping with its 5.0-liter V8 sibling, the Genesis 3.8-liter Lambda engine utilizes direct-injection and produces 311 horsepower at 6,000 rpm and 293 lb.-ft. of torque at 5,000 rpm.