(October 19, 2010) FOUNTAIN VALLEY, Calif. — Hyundai Motor America has announced pricing for the all-new Equus luxury sedan. The lavishly contented Equus Signature will be priced at $58,900 and the top-of-the-line Equus Ultimate at $65,400 including destination charge.

The Equus will go on sale around Dec. 1.

Equus brings a fresh approach to product innovation and the ownership experience in this price segment.

Every Equus comes standard with “At Your Service,” Hyundai's revolutionary approach to the luxury ownership experience that provides complimentary valet service and covers all maintenance needs for 5 years or 60,000 miles.

With “At Your Service,” Hyundai Equus owners will get no-charge maintenance, including complimentary oil and filter changes, brake pads and rotors, wiper blades, and battery. Valet pickup and drop-off is provided for all warranty, maintenance and service repairs, and a Genesis or Equus replacement vehicle is provided while the owner’s car is at the dealership.

The Equus retail and ownership experience includes other services such as:

• “Your Time, Your Place,” the industry’s first at-home vehicle demonstration program;

• Equus Champion (product expert) at each authorized Equus dealer;

• Apple iPad with interactive owner’s manual capability;

• Equus Customer Connect Center hotline (phone and e-mail) for VIP customer service.

“We’re confident that smart luxury buyers will discover that Equus competes well with similar flagship products from Mercedes-Benz, BMW, Audi and Lexus,” said John Krafcik, Hyundai Motor America president and CEO.

Hyundai hopes to sell between 2,000 and 3,000 Equus sedans a year in the United States.