(August 5, 2012) TUNICA, Miss. — The Ram Truck brand has unveiled the new 2013 update of the popular Ram 1500 Outdoorsman model.

Ram Outdoorsman takes all of the features most useful to hunters, fishermen, campers and boaters, and packages them into one model. Outdoorsman combines convenience, off-road capability and trailer towing hardware in one package with a name that resonates among truck buyers.

Ram Outdoorsman was originally unveiled as a new model two years ago at the Professional Outdoor Media Association’s annual conference. Since then, Outdoorsman has been a popular part of the Ram lineup, and has helped the Ram Truck brand gain market share by reinforcing the Company’s commitment to outdoor enthusiasts.

“The Ram Outdoorsman makes both a practical and an emotional connection with outdoor enthusiasts,” said Fred Diaz, President and CEO – Ram Truck Brand. “The Ram team shares our customers’ passion for nature and the outdoors. We’ve designed the Ram Outdoorsman to meet the needs of boaters, campers, hunters and fishermen.

“By offering Ram truck models that appeal to wide range of buyer needs, we’ve been able to increase our sales, gain market share and attract new buyers to the brand,” added Diaz.

Ram Truck engineers — many of whom count hunting, fishing, boating and other outdoor pastimes among their hobbies — brought together features that they felt would best meet the practical needs of owners who will frequently use their Ram truck for towing and long, remote trips.

Standard trailer-towing upgrades, interior and exterior convenience and lighting enhancements, off-road-oriented tires and underbody protection are combined with a rugged exterior appearance to highlight the Ram Outdoorsman.

For 2013, the Ram 1500 Outdoorsman is available in a choice of two cab sizes (Quad and Crew) and two bed lengths (5 ft. 7 in. and 6 ft. 4 in.).

Ram Outdoorsman is available in Black, Black Gold Pearl, Bright Silver Metallic, Bright White, Copperhead Pearl, Deep Cherry Red Crystal Pearl, Flame Red, Maximum Steel Metallic, Mineral Gray Metallic, Prairie Pearl, True Blue Pearl and Western Brown Pearl exterior paint hues