(April 18, 2014) NEW YORK — Honda will continue to expand its lineup of small cars aimed at the next generation of buyers with the launch of the 2015 Fit subcompact car and an all-new compact SUV, the Honda HR-V that will come to market this winter.

Together the Fit and HR-V will represent a significant growth opportunity for Honda in the U.S., with both models produced at the automaker's newest North American manufacturing facility located in Celaya, Mexico, which allows for production flexibility to meet market demand.

"Both Fit and HR-V demonstrate how great things can come in small packages, and no one does this better than Honda," said Jeff Conrad, senior vice president and general manager of the Honda automobile division for American Honda. "Together these models also represent Honda's step-by-step expansion of our production in the region, which has been key to our success in America for more than 30 years."



With sleek styling and expressive character lines, the HR-V is anticipated to launch this winter. Built on the same global compact platform that underpins the Fit, the HR-V will feature a versatile and spacious interior thanks to a unique center tank layout.

The HR-V will be equipped with the Honda-exclusive Magic Seat, which allows for multiple seating configurations and the ability to fold the second row seat completely flat for added cargo space. The HR-V will serve as the entry point to the Honda light truck lineup, positioned below the CR-V in both price and size.

Additional details about the HR-V will be announced later this year.