(April 27, 2011) Homer Simpson — one of the world’s favorite animated patriarchs — is now making his way onto your TomTom App for iPhone for the very first time, as the friendly and encouraging co-pilot to your journey.

Developed in partnership with Twentieth Century Fox Consumer Products and Locutio Voice Technologies, the original Homer Simpson voice for TomTom’s range of personal navigation devices is now available for on the new TomTom iPhone app v1.7.

The voice app is available in the UK and the U.S., marking the first time a celebrity voice has ever been available for mobile phone based GPS.  Additional countries include Ireland, Canada, New Zealand, Australia, Portugal, Luxembourg, Finland, Norway, Denmark, the Netherlands, Belgium, Sweden and South Africa.

The original Homer voice for iPhone comes with the latest and updated maps, which means drivers not only receive Homer’s own special words of wisdom, such as “Make a U-turn. Ha ha, you’ve goofed. D’Oh!” but also the latest TomTom map store on board their iPhone.

The new TomTom iPhone App allows drivers to access the most up to date maps and keeps maps fresh with TomTom Map Share, by making their own corrections, while simultaneously — and automatically — benefiting from verified corrections made by other TomTom users every day. And all cost-free to TomTom iPhone App users.

“Homer Simpson is one of the most familiar and fondly recognized cartoon characters on the planet. So to have Homer become uniquely available for our TomTom App for iPhone is really thrilling for us. We believe Homer will bring lots of fun and enjoyment to millions of fans around the world, as drivers’ very own co-pilot,” says Alain Pakiry, senior vice president for marketing at TomTom.