Harley-Davidson electric motorcycle concept to be displayed in Canada

(December 10, 2014) CONCORD, Ontario — Innovation, meet heritage. Harley-Davidson Motor Company recently revealed Project Livewire concept — the first Harley-Davidson electric motorcycle. And the Harley-Davidson Project Livewire Experience will be coming to the Powersport Services (PSS) motorcycle shows across Canada this winter.

The static display will be located separately from the corporate Harley-Davidson booth in a prime location and will include one Livewire unit on a JUMPSTART demo, a second display unit on a stand, as well as a PDC design video on a large-screen TV.

The new ride blends the styling heritage of the company with the latest technology to deliver a new expression of the signature Harley-Davidson look, sound, and feel.

"Project Livewire is more like the first electric guitar — not an electric car," said Mark-Hans Richer, senior vice president and chief marketing officer, Harley-Davidson. "It's an expression of individuality and iconic style that just happens to be electric. Project Livewire is a bold statement for us as a company and a brand."

The bike offers a visceral riding experience with tire-shredding acceleration and an unmistakable new sound. "The sound is a distinct part of the thrill," said Richer. "Think fighter jet on an aircraft carrier. Project Livewire's unique sound was designed to differentiate it from internal combustion and other electric motorcycles on the market."

As riding in the great outdoors is one of the best elements of motorcycling, sustainability remains a core strategic focus at Harley-Davidson.

"Preserving the riding environment is important to all of us," said Levatich. "Project Livewire is just one element in our efforts to preserve and renew the freedom to ride for generations to come. As a company that has seen success for 111 years, we think in generational terms about our great riding environments for the next 111 years."

Power Sport Services is the operating name of the newly incorporated for profit company, a wholly-owned subsidiary of the Motorcycle & Moped Industry Council (MMIC) and the Canadian Off-Highway Vehicle Distributors Council (COHV).