(November 8, 2023) LOS ANGELES — Global debuts for the all-new Lucid Gravity and a next-generation Subaru model will kick off Media Day, with North American reveals and announcements from Acura, Hyundai and Kia on Nov. 16 at the Los Angeles Auto Show. Taking place at the Los Angeles Convention Center, the national event will showcase automotive industry innovation and growth, with an emphasis on electrification.

This year’s show will feature the debut of “Electric Avenue” – an all-electric test drive track that will encircle South Hall. Participating automakers will include Cadillac, Chevrolet, Ford, Kia, Lucid, Polestar, Porsche and Volvo. Inside South Hall, the EV Discovery Center, in partnership with the Hispanic Press Motor Guild, will offer attendees a bilingual opportunity to educate and inform themselves on the entire electric vehicle, charging and incentive ecosystem.

In addition to the new model reveals, Media Day at the LA Auto Show will feature a myriad of announcements from brands across the entire global transportation industry. These include the hydrogen fuel cell EV manufacturer NIKOLA, electric superbike builder Verge Motorcycles, and Pebble EV travel trailers, all of whom will introduce their newest models and products. New start-up AITEKX will break on to the scene with the global reveal of their Configurable Multi-Function Electric Vehicle.

AutoMobility LA will get underway with a networking breakfast presented by NIKOLA, which will unveil its newest hydrogen fuel cell truck. The announcement will be made by NIKOLA CEO Stephen Girsky, former Vice Chair at General Motors.

The morning will also see the announcement of finalists for the prestigious 2024 North American Car, Truck and Utility Vehicle of the Year awards prior to the day’s commencement of global and national debuts, announcements and innovation spotlights.

The annual show will open to the public Nov. 18.