Get ready for a Mercedes-Benz pickup — but perhaps not in the U.S.

(October 27, 2016) STOCKHOLM — With the Concept X-CLASS, Mercedes-Benz Vans gives a concrete outlook on its new pickup, the X-Class. Mercedes says the premium pickup will combine the best of two worlds demonstrated impressively with two design variants of the concept car.

The Concept X-CLASS powerful adventurer illustrates that the future X-Class will possess all the strengths of a classic pickup — tough, functional, strong, and with off-road capability. The Concept X-CLASS stylish explorer goes a step further and shows what will distinguish the pickup bearing the Mercedes name.



The X-Class will be a true Mercedes from the hallmark brand design and comfort to the driving dynamics and safety. This will make Mercedes-Benz the first premium manufacturer to account for the changing customer requirements in the global segment of mid-size pickups, and it will make the tough one-ton pickup with seating for up to five persons the first to be attractive as an urban lifestyle and family vehicle.

With the pickup, Mercedes-Benz Vans will expand its product range with a fourth model series. At the same time, Mercedes will become the first premium manufacturer to occupy the promising segment of mid-size pickups.

Daimler AG will make investments in the high nine figures (euro) in the new model series by the time of the market launch. It will be launched in late 2017 under the name Mercedes-Benz X-Class. The key markets will be Argentina, Brazil, South Africa, Australia with New Zealand, and Europe. Mercedes has not said whether it will bring the pickup to North America.

Dr Dieter Zetsche, chairman of the Board of Daimler AG and head of Mercedes-Benz Cars, said, "With the Mercedes-Benz pickup, we will close one of the last gaps in our portfolio. Our target: we want to offer customers vehicles matching their specific needs. The X-Class will set new standards in a growing segment."

"We will open up and change the segment of mid-size pickups — with the world's first true premium pickup for the modern urban lifestyle", says Volker Mornhinweg, head of Mercedes-Benz Vans. "Our future X-Class will be a pickup that knows no compromise. Ladder-type frame, high-torque six-cylinder engine, and permanent all-wheel drive are compulsory for us. As an added value we bring safety, comfort, agility, and expressive design — in other words, everything that distinguishes vehicles bearing the Mercedes star. We will thus appeal to new customers who have not considered owning a pickup before."

Worldwide the market for mid-size pickups is undergoing a radical change, according to Mercedes. Gone are the days when they were bought as mere "workhorses." Instead, they are becoming increasingly popular as versatile vehicles for a simultaneous private and commercial use and as vehicles for a strictly private use. The percentage of privately used pickups has been growing steadily for years. Accordingly, the double cab has emerged as the dominating body style, because it offers room for up to five persons.

More and more private and commercial customers ask for vehicles with the characteristics and comfort features of a passenger car. A similar development took place in the segment of off-road vehicles some 20 years ago. Back then, Mercedes-Benz was the first premium manufacturer to launch a sport utility vehicle (SUV), the M-Class, and completely redefined the off-road segment – with lasting success.



"The Concept X-CLASS design variants interpret the hallmark brand design idiom of our SUVs in a most expressive form, and embody the dichotomy of our design philosophy: they are hot and cool", says Gorden Wagener, head of Design at Daimler AG. "With its progressive design the powerful adventurer expresses cool modernity and thirst for adventure, while the stylish explorer on the other hand uses pure emotion to provide a tangible experience of modern beauty."

Variety will likewise distinguish the engine range. The top-of-the-line model will be powered by a V6 diesel in combination with 4MATIC permanent all-wheel drive. The high-torque engine will provide high driving dynamics on the road and off the road. The all-wheel-drive system will combine an electronic traction system, a transfer case with reduction gear, and two differential locks.

The traction system and the electrically operated on-demand differential locks channel the power to where traction is best. Under extreme off-road conditions, the rear differential and the inter-axle differential can be locked. This will make it possible to safely master difficult obstacles and inclines.

The powerful drive system and the tough ladder-type frame will make a payload of more than 1.1 ton and a towing capacity of up to 7,000 pounds possible.