(September 15, 2017) A new era dawned this week as Genesis officially presented the highly anticipated G70 luxury performance sedan at the Hyundai·Genesis Design Center in Namyang, Korea.

“The Genesis G70 is the latest demonstration of our dedication to delivering innovative, customer-oriented vehicles,” said Dr. Woong-Chul Vice Chairman of the Hyundai Motor Group's R&D division. “We will continue to focus our R&D efforts on the development and expansion of the Genesis brand. It is a great point of pride to have Genesis showcase what a true luxury brand of Korean origin can present to our discerning customers.”

The G70 goes on sale in Korea on Sept. 20, with timing for its rollout in other markets to be announced soon.

The Genesis G70 is an athletic sedan characterized by its graceful and dynamic exterior styling; elegant and intuitively designed interior; choice of three different powertrains. Customers will be able to select between a turbocharged 3.3-liter gasoline V6, a 2.0-liter turbocharged gasoline I4, and a 2.2-liter I4 diesel models.

The G70 Sport is equipped with the Lambda II 3.3-liter V6 turbo GDI engine, with 365 horsepower.

G70 Sport is a dynamic and powerful performer with 0 to 62.5 mph acceleration in 4.7 seconds and a top speed of 168 mph. Variable-ratio steering and electronically controlled suspension are standard to provide agile steering response and an optimal ride-and-handling experience.

The G70 2.0 turbo gasoline model is equipped with the Theta-II 2.0-liter turbo GDI engine, with 252 horsepower.

The G70 also incorporates numerous advanced driver assist systems such as Highway Driving Assist (HDA), best-in-class safety with nine standard airbags and active hood function, and a high level of connectivity with server-based voice recognition technology, using Kakao Corp’s artificial intelligence platform.

Hot stamping methods and extended use of structural adhesives have been employed to enhance torsional rigidity and improve overall body stiffness.

To commemorate this important moment, 15,000 people will celebrate the official unveiling of the G70 at “G70·Seoul 2017,” a global launch festival held today in Seoul’s Olympic Park.

“The launch of the Genesis G70 is an important milestone for our brand,” said Manfred Fitzgerald, head of Genesis Division. “We deliberately chose Seoul, as this is our place of origin. This is where we are coming together with our customers and friends in the music industry to celebrate as a people’s festival.”



“G70 Seoul 2017” is a brand celebration of Genesis and the new G70, featuring global music superstars Gwen Stefani, Andra Day and CL. While attendance is capped at 15,000, more than 80,000 people expressed interest in being part of the festivities.

The G70 completes the Genesis brand’s sedan lineup, along with the G90 flagship and mid-luxury G80. The arrival of G70 further strengthens the Genesis brand’s presence in the global luxury market.

In November 2015, Genesis launched and set out to compete with the world’s top luxury automakers as a Korean brand. To differentiate itself in the luxury segment, Genesis strives to make a positive impact in the lifestyles of its discerning customers through a progressive and innovative approach to performance and design excellence.

Genesis launched the flagship G90 sedan in December 2015, followed by the G80 sedan in July 2016 in Korea. Since the brand’s inception, Genesis has sold more than 150,000 units, with strong performances in both Korea and the U.S.

Genesis has also received many accolades, most recently, ranking highest among premium automakers in the J.D. Power 2017 U.S. Initial Quality Study (IQS), topping all 13 brands in the premium segment.

The brand will now start strengthening its lineup with SUVs and alternative powertrains. Genesis plans to roll out new products to expand its presence and coverage across the global market and six models are expected in its product portfolio by 2021.