(February 22, 2011) NEW DELHI, India — Ford is starting a new push in India with the introduction of the Fiesta, which is sold is the world's major auto markets.

The Fiesta introduction marks the first in a series of eight new global products that Ford plans to introduce in India by the middle of this decade.

Announcing the new Fiesta’s eagerly awaited arrival, Michael Boneham, president and managing director, Ford India said, “We are delighted the new Fiesta is coming to India. It will provide Indian customers a premium sedan that reflects their personality in terms of style, technology and performance, and will add a new level of diversity and dynamism to our showrooms."
 
The new Ford Fiesta will be built at Ford's state-of-the-art manufacturing plant in Chennai.
 
“Our stepped-up launch plan builds on the incredible consumer response to the Ford Figo, which in 12 months has transformed our presence in India and attracted many new customers to the Ford brand,"  Boneham said.
 
The new, global Fiesta, which is available in more than 100 markets throughout the world, has sold more than one million units worldwide.