Ford going green with North American version of C-MAX

(June 11, 2011) STERLING HEIGHTS, Mich. — Ford has announced it is tripling production capacity of its electrified vehicle lineup through 2013, further boosting volumes of its all-new C-MAX Hybrid and C-MAX Energi plug-in hybrid, which begins production next year.

“Customers have come to expect fuel efficiency with every new vehicle Ford delivers today, and now we are further differentiating our electrified vehicle lineup with something else people truly value — choice,” said Jim Farley, Ford’s group vice president of Marketing, Sales and Service.

“Whether people want a hybrid, a plug-in hybrid or full battery electric vehicle, we have a family of vehicles for them to consider, providing a range of options to best meet their needs and support their driving habits and lifestyles.”

Ford is electrifying platforms — versus a single vehicle — to offer customers the most choice. Five electrified vehicles are planned for North America by 2012 — including the Transit Connect Electric, on sale now, and Focus Electric this year. The C-MAX Energi plug-in hybrid and C-MAX Hybrid will be followed by another next-generation hybrid in 2012.

Today, Ford sells approximately 35,000 electrified vehicles a year, led by the Fusion Hybrid and Escape Hybrid.

Ford will grow its electrified vehicle production capacity to more than 100,000 annually by 2013, thanks to growing consumer appetites for green vehicles and growing desires for stylish new Focus-sized vehicles.

The new Ford C-MAX five-passenger vehicle, which is the base for the C-MAX Hybrid and C-MAX Energi plug-in hybrid, is leaving European dealer lots at twice the rate of last year’s model. More than 100,000 of these new vehicles have been sold in Europe since its launch in late 2010, and Ford is already finding new ways to produce more European C-MAX models than originally expected at its Valencia, Spain, plant.

“European customers are snapping up our C-MAX five-passenger models, telling us they love the vehicle’s sporty appearance, driving quality, interior comfort and clever use of space,” Farley said. “We plan to be aggressive in delivering products like this that people really want and make smart decisions supporting our One Ford plan.”

Ford’s plan to invest in even more capacity for its five-passenger C-MAX electrified models for North America replaces an earlier plan of introducing the gasoline-engine-powered seven-passenger C-MAX multi-activity vehicle.

This also marks the first time North American customers will have the choice of a dedicated body style for a range of Ford electrified vehicles.

Both the C-MAX Hybrid and C-MAX Energi models will be built alongside the all-new 2012 Ford Focus and Focus Electric at Ford’s Michigan Assembly Plant in Wayne, Mich., the first plant in the world to produce gasoline-powered vehicles, full-electric vehicles, hybrid and plug-in hybrids under one roof.