(March 7, 2010) The 2010 Ford Fusion and Fusion Hybrid, fresh off a sales record and a string of awards in 2009, are attracting more buyers who are new to the Ford brand than ever before.

The Fusion, redesigned in 2009, saw “conquest sales,” or sales to customers new to Ford, increase to 60 percent of total Fusion sales in February, up 6 percentage points from January and up 11 percentage points from the 2009 calendar year. The percentage of customers new to Ford purchasing the Fusion Hybrid reached 82 percent last month, up 12 points from January and 19 points from 2009.

Fusion competes in a segment long dominated by some of the best-selling cars in the market, including Honda Accord, Toyota Camry and Nissan Altima. Sales of the new Fusion Hybrid account for almost 20 percent of total Fusion retail sales and more than 60 percent of Fusion Hybrid sales have been to customers coming from import brands, including Honda, Nissan and Toyota.

Fusion’s share of the midsize car segment in 2010 has increased to 12.2 percent, up 4.4 points from the 7.8 percent share in the first two months of 2009. Like it did in 2009, Fusion posted the largest share gain in the segment of any competitor.