Ford Fiesta electrified and upgraded in Europe — Gone from the U.S.

(June 8, 2020) DUNTON, Essex, England — The popular Ford Fiesta compact hatchback — the automaker’s best-selling model in Europe –— is now available to order with an electrified powertrain for the first time, Ford today announced. Ford EcoBoost Hybrid powertrains, available from £19,860 with Fiesta Titanium, will deliver enhanced fuel efficiency for Fiesta drivers while complementing Ford’s “fun to drive” experience with more powerful and responsive performance.

The 48-volt mild hybrid technology is introduced alongside sophisticated new driver assistance technologies including Adaptive Cruise Control with Stop & Go and Speed Sign Recognition, designed to deliver less stressful driving experiences on highways and around town.

“Adding EcoBoost Hybrid technology to Fiesta’s best-in-class driving dynamics means customers can have even more power and still go further on a tank of fuel,” said Roelant de Waard, vice president, Marketing, Sales & Service, Ford of Europe. “The Fiesta EcoBoost Hybrid will help Ford bring the benefits of electrification to more drivers than ever before.”

Ford is committed to offering an electrified version of every passenger vehicle it brings to market in Europe and will grow its range of electrified vehicles in Europe to 18 on sale before the end of 2021.

Fiesta’s non-hybrid powertrains are also further enhanced with the latest generation 1.0‑liter EcoBoost petrol engine and a new seven-speed dual-clutch automatic transmission, for optimized fuel efficiency and CO2 emissions.

In addition, Fiesta is now better connected than ever following the introduction of a standard FordPass Connect modem enabling a range of functions to make the ownership experience easier and more rewarding using the FordPass mobile app.

The diverse Ford Fiesta range includes the stylish Fiesta Trend and Fiesta Titanium and Titanium X, SUV-inspired Fiesta Active Edition and Active X Edition crossover, sporty Fiesta ST-Line Edition and ST-Line X Edition and upscale Fiesta Vignale Edition in three- and five-door body styles depending on variant. Ford sold nearly 78,000 Fiestas in UK in 2019, a third of the 227,000 sold across Europe.

Fiesta drivers can now benefit from Ford’s sophisticated EcoBoost Hybrid technology, first introduced for passenger vehicle customers in the new Ford Puma crossover in late 2019.

Available in 125 PS (125 horsepower) and 155 PS (153 horsepower), Fiesta EcoBoost Hybrid models feature a belt-driven integrated starter/generator (BISG) in place of the standard alternator, enabling recovery and storage of energy usually lost during braking and coasting to charge a 48-volt lithium-ion air-cooled battery pack.