Ford Escape gets big bounce in consideration after LA intro
(November 22, 2011) SANTA MONICA, Calif. — The 2013 Ford Escape saw a bigger surge of customer interest than the 2012 Honda CR-V after the competing crossover SUV's debuted at the Los Angeles Auto Show last week, says Edmunds.com.According to Edmunds.com site traffic data, the Ford Escape enjoyed a 95 percent lift in average consideration in the days following its unveil last Wednesday. The CR-V, meanwhile, saw a jump of just 25 percent over the same period.
“This is just one of many battles to come in the next 12 to14 months within the crossover SUV segment,” said Jessica Caldwell, senior analyst at Edmunds. “The Escape and CR-V will fight to outdo each other, but they’ll also have a lot of other competitors in an increasingly strong segment that includes other popular choices like the Chevy Equinox, Nissan Rogue and Toyota RAV4.”
| RANK | MODEL | Percent Change* |
|---|---|---|
| 1 | Cadillac XTS | 101% |
| 2 | Hyundai Azera | 96% |
| 3 | Ford Escape | 95% |
| 4 | Mazda CX-5 | 86% |
| 5 | Infiniti JX | 49% |
* Change in average daily consideration from 11/9-11/13 to 11/16-11/20
The new Cadillac XTS enjoyed the highest consideration lift of any model debuting at the LA Auto Show (+101 percent). Edmunds’ InsideLine.com praised the new Cadillac’s CUE technology system that “looks straight out of Stuttgart or Munich.”
Other debuts enjoying a significant week-over-week lift include the Hyundai Azera (+96%), Mazda CX-5 (+86%) and Infiniti JX (+49%).
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