(May 9, 2013) GOA, India — Ford has announced the full line-up and specifications for the all-new Ford EcoSport in India. Ford says the urban sport utility vehicle combines the agility, affordability and fuel efficiency of a compact car with the versatility and spaciousness of an SUV.
 
Based on Ford’s global B-segment platform, the Ford EcoSport is an aspirational choice, spacious enough for five adults. "The SUV’s blend of practicality and smart connectivity will attract independent lifestyle customers who not only live life to the full but also love exploring the world at large," Ford says.
 
EcoSport's target customer, Sameer, is a young male professional working in a multi-national, married with a child and pursues an active lifestyle that has him driving in all types of city roads and frequent out-of-town breaks. To reflect his youthful and adventurous persona, Sameer aspires for a vehicle that is modern, premium, sporty, and technologically feature-rich. This urban SUV is expected to end his search for a vehicle that matches his kind of urban, modern lifestyle and sets him apart from others.
 
The Ford EcoSport’s high driving position, rugged capability, superior fuel economy, easy maneuverability, and convenient features all make it just the right vehicle for both city streets and mountain roads. The well-rounded EcoSport is just as comfortable wading through flooded areas as it is entertaining the driver through hands-free phone calls and music selection.
 
“Stylish, robust and dynamic, the all-new Ford EcoSport fuses ample versatility and a ‘can do’ attitude to appeal to a new generation of customers around the world,” said Dave Schoch, president, Ford Asia Pacific.
 
Ford hopes the EcoSport will be a game changer that will play a major role in solidifying Ford’s volume position in India. It will be produced at Ford’s Maraimalai Nagar plant near Chennai, which will also supply export markets.

“We’re bringing the best of Ford to India. The all-new Ford EcoSport is a global product with world-class quality, and we are excited to produce this at our Chennai facility to meet both domestic and international demand,” said Joginder Singh, president and managing director, Ford India.
 
“The Ford EcoSport will enable our customers in India to experience a right-sized vehicle that has been developed with India’s traffic and road conditions in mind, redefining the segment and creating its own space.”
 
Introduced in South America in 2003, the ground-breaking first EcoSport model established a new segment there and has gone on to sell more than 700,000 units in the region. The project was led by Ford’s Development Centre in Brazil, one of the most specialized in the development of compact cars. The team leveraged Ford engineering strength and SUV expertise globally to create the all-new Ford EcoSport, which is projected to help drive additional growth for Ford around the world.