(October 19, 2010) The first of 500 Fiat 500 limited editions was auctioned Saturday night in Toronto during the 17th Annual Venetian Ball. The winning bid of CDN $85,000 ($83,718 U.S.) was part of a record-setting CDN $1.3 million raised to benefit Villa Charities.

 The "Numero Uno" is the first in a series of 500 limited edition vehicles which will feature a unique Prima Edizione sequential badge according to production order. The Fiat 500 Prima Edizione will be exclusively available in three colors: Bianco (White), Rosso (Red) and Grigio (Gray).

 The modern generation of the Fiat 500 will be available in North American by the end of the year.

Since its formation in 1971 to provide culturally sensitive care for an elderly Italian-Canadian population, Villa Charities has extended its mandate to include support for individuals with intellectual disabilities and mental illness.

Winning bidder Ralph Chiodo (right) with Laura Soave,
head of Fiat Brand North America and "Numero Uno."