(January 9, 2023) Fiat brand featured two exhibits at CES in Las Vegas last week starring the Fiat 500e to promote a "tech it easy" approach that offers simple and intuitive technology that is accessible to everyone. The Fiat Metaverse store will be an innovative pillar for the electric 500e's North American launch in 2023, with plans to open in the first quarter of 2024.

 Fiat’s objective is to reinvent the customer journey by creating an alternative car shopping experience. This revolution in customer experience is accessible thanks to Fiat’s partnership with Microsoft and Touchcast.

 Launched last December in Italy, the Fiat Metaverse Store (Italian) offers a simple, immersive, human-driven brand experience. Inside the Fiat Metaverse Store, customers can research, configure and purchase the new 500 La Prima by Bocelli, experiencing the feel of a showroom with the help of a live Fiat product genius. Fiat looks forward to providing a similar experience in North America.
 
The Fiat Metaverse Store is user friendly and accessible via smartphone, tablet or computer. The store does not require a virtual reality (VR) headset or additional hardware.