(April 18, 2011) AUBURN HILLS, Mich. — Fiat announced today that the Fiat Gallery at 18 Wooster — a destination for visitors to immerse themselves in the Fiat brand and culture — will open April 21 and run 11 days to coincide with the 2011 New York International Auto Show.

The gallery combines design and interactive elements of a Fiat Studio with an art gallery and an intimate Italian lounge and cafe. Located in the SoHo arts and fashion district of Manhattan, the Fiat Gallery complements the brand's presence at the New York auto show.

The gallery will open to the public at 8:30 p.m. April 21, and then daily from 10 a.m. to 10 p.m., except on Sundays when it will close at 8 p.m., through May 1. Fiat Brand North America will be hosting some unique events with major partners with each event taking on the attributes and personalities of the Fiat 500 Pop, Sport and Lounge vehicles themselves.

While artwork will adorn the walls, the real masterpiece of this gallery will be the 2012 Fiat 500 Cabrio, the convertible version of the Fiat 500 that will be unveiled Thursday, April 21 at the New York auto show.

An Italian lounge and cafe will greet visitors as they enter the 4,500-square-foot gallery. Visitors can get an espresso compliments of Fiat and Lavazza while relaxing the lounge and cafe, or while checking out the Fiat 500 Lounge model with all of its premium amenities.

A second room showcases the vintage Fiat 500 and design story panels, as well as the Fiat 500 Cabrio and Fiat 500 Sport hatchback.