(July 11, 2010) ASHEVILLE, N.C. — Fiat fans attending the annual convention of the Club Fiat-Lancia Unlimited were given a special surprise when the head of Fiat North America arrived at their closing dinner and made them an exclusive offer.

These long-time enthusiasts of the Fiat brand and vehicles, some for almost 27 years, were given the first opportunity to place reservations and select their vehicle build number for the unique Fiat Cinquecento ‘Prima Edizione’ (First Edition) model. A total of 500 of these collector-edition Fiat 500 models will be sold in the United States.

An  original 1966 Fiat 500
together with the European
versions of the new Fiat 500,
at the Biltmore Estate.

“The Fiat Cinquecento Prima Edizione was developed especially with the Fiat fans in mind,” said Laura Soave, head of Fiat North America, who personally presented the opportunity to the Fiat aficionados.

“For over a quarter of a century, the members of this Club have kept the spirit of the Fiat and Lancia brands alive in North America through their unique and passionate support for true Italian design. We really value their loyalty, and the Prima Edizione is our gift of appreciation to these fans on behalf of Fiat North America.”