(July 11, 2013) AUBURN HILLS, Mich. — Fiat has unveiled a one-of-a-kind print ad this week when it debuts "Body Paint" in this year's annual ESPN The Magazine's Body Issue. The "visually stunning print ad" features over a dozen female artists, models and contortionists to recreate the image of a Fiat 500 Abarth Cabrio.

The annual edition of ESPN The Magazine's Body Issue has been on newsstands since July 10.

Olivier Francois, chief marketing officer at Chrysler said, "'Body Paint' allowed us to take part in a unique collaboration with a multinational sports company that connects the Fiat brand with sports and car enthusiasts across the globe."

"Our ideal execution is when a client creates an ad that works so well within the context of our environment," said Eric Johnson, ESPN executive vice president, multimedia sales. "Not only is this a creative win, it thematically ties in perfectly with ESPN The Magazine's annual Body Issue."

"We wanted to create a concept for ESPN The Magazine's Body Issue that was as visually unique as the Fiat 500 Abarth Cabrio," said Jason Stoicevich, Head of Fiat Brand North America. "The notion of the 'Body Paint' print ad conveying athletic grace in a magazine that specifically devotes itself to covering athletes around the world sparked a perfect union for the Fiat Brand."