(March 14, 2014) PortAventura Entertainment S.A.U., a subsidiary of Investindustrial, has signed a licensing agreement with Ferrari to build Ferrari Land, a new Prancing Horse theme park, inside the PortAventura resort and theme park outside Barcelona in Spain.

Ferrari Land will cover 75,000 square meters and include a variety of new and exciting attractions for Prancing Horse enthusiasts of all ages, including Europe’s highest and fastest vertical accelerator. An opportunity for the whole family to experience and discover the world of Ferrari.

More good news is that the first Ferrari-themed hotel is also to be built inside PortAventura and will be a luxury five-star establishment with 250 rooms, restaurants and a driving simulator.

The project will involve an overall investment of 100 million euro and the Ferrari theme park itself officially opens in 2016. PortAventura already welcomes 4,000,000 visitors a year, of whom 50% come from outside Spain.

Acquired in 2009 by Investindustrial, PortAventura has been going from strength to strength and is now the Mediterranean’s top amusement park as well as the second-ranked in Europe, thanks in large part to an investment of over 125 million euros spread over a four-year period in addition to the initial sum invested in the purchase.

Andrea C. Bonomi, Senior Partner Investindustrial, explained the motivation behind the partnership with Ferrari thus: “PortAventura is one of the leaders in Europe’s tourism sector, while Ferrari is an iconic company that represents the very best of Made in Italy.

"The synergy between the two groups creates a powerful combination that means we can offer clients of both brands a unique experience. We are proud to be able to make this contribution to fostering the growth of the Ferrari brand and Made in Italy across the world."