(April 7, 2010) General Motors is shutting down its Hummer SUV brand for good, taking the last of its four discarded U.S. brands off the market, Automotive News reported.

GM had said it would consider offers to buy Hummer after a deal to sell the brand to Sichuan Tengzhong Heavy Industrial Machinery failed to receive Chinese government approval in February. Now GM has decided to move forward with closing the brand, Hummer spokesman Nick Richards said.

With the brand shutting down, Hummer CEO Jim Taylor has retired, effective immediately, Richards said.

Jim Bunnell, GM's general director of network support, broke the news to Hummer dealers on a conference call Tuesday, Richards said. Bunnell said GM had not found any viable buyer, according to dealers who listened to the call. Hummer has 153 U.S. stores.

GM put Hummer up for sale a year before its June bankruptcy. It has sold Saab and is shutting down Pontiac and Saturn as part of its U.S.-steered rescue.

To clear out the remaining 2,200 new Hummers still in stock, Richards said Hummer will run incentives through the end of April. Consumers can get 0 percent financing for 72 months or choose consumer cash. GM is offering $4,000 off 2010 H3s and H3Ts, $5,000 off 2009 H3Ts and $6,000 on 2009 H2s or H3s.