(May 14, 2012) Eterniti Motors, which debuted its Artemis super-SUV at Beijing’s Auto China show which ran until earlier month, recorded its first sales at the event.

The London-based company took five orders at the show, four for standard-specification cars, which are priced in Sterling at £210,000 ($328,000) plus taxes and one for a fully bespoke version, the price of which will depend on the customer’s final specification requirements.

The standard specification offers a handcrafted interior including the finest leathers, veneers including natural woods, piano black and carbon fiber, twin reclining rear seats with heating and cooling, iPad-ready holders with electronic reveal, and a drinks chiller.

Outside, the body panels are carbon composite and hand-built, with dedicated 23-inch super-lightweight forged alloy rims in a variety of styles. The 4.8-liter twin-turbo V8 engine produces over 600 horsepower and 553 lb. ft torque, and can accelerate from 0-62 mph in 4.5 secs.

All five buyers are based in China, where the demand for luxury SUVs is growing rapidly and customers are seeking more luxury, rear passenger space, personalization and performance in a single package. However, at Beijing there were also serious expressions of interest from customers based in Italy, Spain, the U.S. and Australia.

Eterniti is aiming for sales of only 30-40 cars this year so is already on target. Deliveries of the first customer cars are scheduled for this autumn.

“We were really pleased with the response, especially as the cars displayed in Beijing were running prototypes rather than dedicated show cars, and the quality and detailing will be far superior in full production,” says Global Sales Director Marcus Kenny.

“The reaction was almost exclusively positive,” he adds. “The Artemis was accepted as the most luxurious SUV yet available, and Asian customers were delighted with the twin rear pilot seats and legroom, which means that they can both be chauffeured and drive the car for fun. In addition the price in China is very competitive, representing a premium of only around 30% over the country’s best-selling luxury SUV, the Porsche Cayenne, equipped to the maximum specification available, and of course that’s without the many unique features we offer.”

Dealer reaction was also very positive, with enquiries coming from not only China, where Eterniti will form its first retail partnerships, but also the Middle East, USA and Russia.