(October 16, 2009) SANTA MONICA, Calif. — Edmunds.com has preliminarily forecast that General Motors retail market share for October will rise to 22.4 percent from the third-quarter retail average of 19.1 percent.

Edmunds.com also estimates the Seasonally Adjusted Annual Rate (SAAR) of sales for October to date is in the low 10 million rate.

"GM is benefiting this month from its recent product launches in key volume segments, an abundance of media coverage, including positive reviews of its new models, and a surge in ad spending on its new campaign," observed Jeremy Anwyl, CEO of Edmunds.com.

"But, GM is climbing from a low base. Continuing to gain share will be increasingly difficult as other manufacturers fight for consumers," noted Anwyl.

Here is additional consideration data, which correlates to unique page views of a specific vehicle, on GM's recent product launches:

    * Six weeks into the launch of the Cadillac CTS Wagon: Consideration on the Vehicle (by segment) is up 7 percent
    * Nine weeks into the launch of the Buick LaCrosse: Consideration of the Vehicle (by segment) is up nearly 42 percent
    * 14 weeks into the launch of the Chevrolet Equinox: Consideration of the Vehicle (by segment) is up nearly 17 percent
    * Five weeks into the launch of the GMC Terrain: Consideration of the Vehicle (by segment) is up nearly 11 percent