Drive off in a Lamborghini — Hertz launches Dream Cars in the U.S.

(June 19, 2013) PARK RIDGE, N.J. — The Hertz Corporation today announced the launch of Hertz Dream Cars, a line of ultra-high-end performance vehicles that redefine the premium car rental experience.

The new fleet and broad range of markets offer greater access to high performance luxury vehicles than ever before, while the VIP rental experience delivers white glove, personalized service to every renter.

"The launch of Hertz Dream Cars gives consumers the opportunity to experience luxury travel at its finest," commented Mark P. Frissora, Hertz chairman and CEO.  "The experience starts with a choice at select rental locations of some of the finest vehicles built on the planet.

"Additionally, the Dream Cars experience extends from special reservation channels to being greeted by a Hertz representative at the airport terminal, to a rental vehicle in pristine condition. We ensure the travel experience with a Hertz Dream Car will be unforgettable."

The Hertz Dream Car VIP rental experience begins with the personalized reservation service available on a dedicated microsite, and via 888.296.9124 although consumers can also reserve most Dream Cars via standard Hertz rental channels.

Hertz will either personally meet customers at their airport terminal and give them a one-on-one orientation to the car, or deliver the car directly to the customer.



Providing unique rental options for consumers looking for an unforgettable travel experience, the Hertz Dream Car Collection includes the following luxury cars:

Aston Martin V8 Vantage
Audi R8
Bentley Continental GT
Cadillac CTS-V
Ferrari (California, F430)
Lamborghini Gallardo
Land Rover Range Rover Sport
Mercedes-Benz AMG (SLS, C63, E63)
Mercedes-Benz SL550, S550 and G550
Porsche (911, Cayenne, Boxster, Panamera)
SRT Viper
Tesla Model S

Hertz is offering Dream Cars in 35 markets, including Los Angeles, Miami, and Las Vegas — expanding the availability for consumers around the country to enjoy a once-in-a-lifetime luxury travel experience (full list of locations below).

Hertz Dream Cars joins Hertz's already-extensive fleet of specialty vehicles, joining the Prestige Collection, a unique line of high-end, luxury vehicles; the Adrenaline Collection, an exhilarating line of head-turning, heart-pumping, specialty performance versions of America's most popular muscle cars; and the Green Traveler Collection, a line of hybrid, electric and clean diesel vehicles that offer high fuel efficiency and are easy on the wallet.