(November 25, 2020) AUBURN HILLS, Mich. — Dodge//SRT is gearing up for Black Friday with the industry-exclusive “Dodge Power Dollars” program. For a limited time, Dodge is offering a $10-per-horsepower cash allowance toward the purchase of the new 2021 Durango. From Nov. 27 to Nov. 30 customers across the United States who purchase any 2021 Dodge Durango from dealer inventory will get a $10-per-horsepower cash allowance.

"If you dance when you're the only one who can hear the music, does that make you crazy? I guess it depends on whether or not you're a member of the Brotherhood of Muscle," said Tim Kuniskis, global head of Alfa Romeo and head of Passenger Cars – Dodge, SRT, Chrysler and Fiat, FCA – North America.

"Because when you're a member of the Brotherhood and you hear that Dodge is offering its record-breaking Power Dollars on the 2021 Dodge Durango just now arriving in dealerships, you don't see crazy, you hear music, but only for four days. Is it crazy, even for Dodge? Maybe, but if you're not first, you're last."
 
This offer builds on the success of the "Dodge Power Dollars" program for 2020 model-year Dodge vehicles, driving a higher year-over-year mix of premium trims (GT Plus, R/T and Citadel) and making the R/T Dodge Durango's trim the No. 1 selling trim in Q3 2020.
 
Durango model horsepower cash allowance

SRT 392, 475hp, $4,750
R/T, 360hp, $3,600
Citadel, up to 360hp, up to $3,600
GT, 295hp, $2,950
SXT, up to 295hp, up to $2,950

Dodge//SRT has enlisted the Mayor of Muscleville Bill Goldberg to remind the Brotherhood of Muscle about the Black Friday exclusive offer.
 


Dodge Durango, the ultimate "no-compromise" SUV and the Charger of the three-row SUV segment, raises the bar for 2021 with new aggressive exterior styling, a new interior with a Challenger-inspired driver-centric cockpit, five-times-faster Uconnect 5 on the largest-in-class available 10.1-inch touchscreen.
 
The Challenger and Charger muscle car exteriors are reflected in the Durango’s new, aggressive exterior, which features a new front fascia, LED low/high projector headlamps, LED daytime running lamp (DRL) signatures, grille, rear spoiler and wheels.
 
The Durango interior is significantly upgraded for the 2021 model year with a new performance-inspired cockpit, including a redesigned instrument panel, center console and front doors, and five-times-faster Uconnect 5 with the largest-in-class available 10.1-inch touchscreen. With all of the updates, the interior feels more driver-oriented, modern and refined than the outgoing model.

“Dodge Power Dollars” continues for 2020 models

“Dodge Power Dollars” continues for every 2020 Dodge Challenger, Dodge Charger and Dodge Durango, receiving $10 per horsepower cash allowance, ranging from SXT and GT models with Pentastar V-6 efficiency and available all-wheel-drive (AWD) capability to the new 807-horsepower 2020 Dodge Challenger SRT Super Stock, the quickest and most powerful muscle car.