(September 7, 2023) AUBURN HILLS, Mich. — Dodge has introduced the all-new hybrid-electric 2024 Dodge Hornet R/T to the muscle car family in the new marketing campaign, “A New Breed.” The campaign will launch across the Dodge brand’s social media channels beginning today with a 60-second spot, while a 30-second spot will run across broadcast and digital media.
 
“The new addition of the Dodge Hornet R/T to the Brotherhood of Muscle is a first step in how the Dodge brand will transition to the future, biasing electrification for performance and fun, not compliance ” said Tim Kuniskis, Dodge brand chief executive officer – Stellantis. “Introducing any new member to the pack can sometimes bring some trepidation, but with looks, feel and performance that are pure Dodge, the Hornet R/T fits right into our family. With 288 horsepower and 383 lb.-ft. of torque, the Hornet R/T can reach 0-60 in just 5.6 seconds, making it the quickest and most powerful utility vehicle in the segment."

“The legacy and reputation of the Dodge brand’s muscle cars run far and wide, the brand has been revered by our owners and enthusiasts for more than 100 years,” said Marissa Hunter, senior vice president of marketing, Stellantis North America. “While the Hornet R/T makes its entry into the compact-utility segment as an entirely new breed of electrified muscle car, this new marketing campaign lets our drivers know that its attitude, power and performance are all Dodge.”

The all-new 2024  Dodge Hornet arrives ready to disrupt the status quo of the mainstream CUV segment with class-exclusive and best-in-class performance features that optimize multiple aspects of the vehicle, from powertrain to suspension, braking, steering and handling.

Hornet R/T also leverages the Dodge brand's first hybrid powertrain to deliver the class-exclusive PowerShot, an on-demand feature that delivers an instantaneous boost of 30 horsepower and lets drivers tap into the maximum electrical power to reach 60 mph in just 5.6 seconds. Standard AWD with dynamic torque vectoring, and available segment-exclusive features, including Brembo brakes and dual stage suspension, further enhance the overall dynamic driving experience.