Civic leads Honda breaking 13-year July sales record

(August 1, 2013) TORRANCE, Calif. — The Honda Civic broke a 13-year July sales record leading America Honda to U.S. sales of 141,439, a 20.9 percent increase compared to July 2012. Both the Civic and Accord posted sales exceeding 30,000.

Honda said it sold 32,416 copies of the compact Civic last month, the most of any Honda nameplate. The mid-sized Accord was right behind with 31,507 sales.

American Honda reported July 2013 U.S. sales of 141,439 units, a total increase of 20.9 percent compared with July 2012. The Honda Division posted July 2013 sales of 126,289 units, an increase of 21.3 percent compared with July 2012. The Acura Division U.S. July sales of 15,150 units jumped 18.1 percent compared with July 2012.

Other highlights:

    • CR-V breaks July sales record set last year by more than 6,500 units, with sales of 27,226, up 32.5 percent compared to July 2012

    • Pilot and Ridgeline both see fifth consecutive month of double digit sales gains, up 32.5 and 67.7 percent respectively, from July 2012

"In July, all of our core models — Civic, Accord, Odyssey and CRV — showed double-digit gains," said John Mendel, executive vice president of sales at American Honda. "This indicates Honda's commitment to retail sales is resonating with consumers seeking not only fun and fuel-efficient vehicles, but also products that retain their long-term value."

Acura posted a 18.1-percent sales gain, and a 35.4-percent gain in light-truck sales setting an all-time light-truck sales record. The MDX, new from the ground up, topped 5,500 units and set a new July record last set in 2005, making it Acura's top-selling model.
   
The RDX continues its run with 15 consecutive month of record sales with 3,936 units sold.

"The all-new MDX is off to the kind of dominating start we expected, teamed with RDX to give Acura a powerful 1-2 punch in the important luxury light-truck segment, and new momentum in Acura showrooms," said Jeff Conrad, vice president and general manager of Acura sales. "MDX delivers due to its fundamental advantages in areas that resonate with luxury SUV shoppers."