(May 12, 2011) The Citroen DS3 "supermini" continues its winning ways.  Citroën’s innovative and stylish little car was this week named ‘Design of the Year’ in the Fleet World Honours. 

The award is the third in a week for DS3 after Diesel Car magazine crowned the model ‘Best Small Car’ and overall ‘Car of the Year’ for 2011. These new awards follow DS3’s earlier success as Top Gear magazine "Car of the Year" in 2010.

The DS3, which was first produced in 2009, competes against such small cars as the MINI, Alfa Romeo MiTo and Audi A1.



Steve Moody, Fleet World Editor and Chairman of the judging panel, commented: “The DS line is a genuinely transformational new sub-brand for Citroën, containing all the design elements and quirks that made the French carmaker so unique and distinctive, with a brilliant, modern, fresh twist.

“From the ‘Shark Fin’ B-pillar, the ‘floating’ roof and the LED strips down either side of the front bumper, through to the eye-catching interior and the vast array of personalization options, DS3 leads the resurgence of Citroën and is set to become one of the French firm’s iconic cars.”

Andy Wady, Citroën’s Fleet Director, remarked: “We are delighted with DS3’s success in the 2011 Fleet World Honours.  The ‘Design of the Year’ award recognizes DS3’s stand-out styling and vast array of personalization options." 

The Fleet World Honours is the annual awards bash organized by UK-based fleet publication "Fleet World," part of the Stag Publishing business, which also produces Commercial Fleet World and International Fleet World magazines.