Chrysler maintains it sales success in April

(May 2, 2012) AUBURN HILLS, Mich. — Chrysler maintained its incredible sales success reporting U.S. sales of 141,165 units in April, a 20 percent increase compared with sales in April 2011. It was the group’s best sales in the month of April since 2008. Chrysler Group recorded its 25th-consecutive month of year-over-year sales gains and its 11th-straight month of sales increases of at least 20 percent.

The Chrysler, Jeep, Dodge, Ram Truck, and Fiat brands each posted sales increases in April compared with the same month a year ago. The Fiat brand’s sizable 336 percent year-over-year sales gain was the largest percentage increase of any Chrysler Group brand in April.

Chrysler Group beat the industry average sales increase for the 14th-consecutive month. In doing so, several Chrysler Group models shattered sales records. The Fiat 500, Chrysler 200 mid-size sedan, Dodge Challenger muscle car and Jeep Wrangler SUV each set new sales records for the month of April. The sporty Dodge Avenger mid-size sedan, which posted a 47 percent sales gain, set an all-time sales record.

Fiat enjoyed big month in April

“April was another strong month for Chrysler as our sales increased 20 percent, we recorded our 25th-consecutive month of year-over-year sales growth and we reported our strongest quarterly profit in 13 years,” said Reid Bigland, President and CEO – Dodge Brand and head of U.S. sales. “This business is all about product and the quality and fuel efficiency of our current vehicle line-up has never been better which is evident in our results.”

A broad range of Chrysler Group models contributed to the company’s 20 percent increase in April. The Fiat 500 and the Chrysler 300 full-size sedan each turned in triple-digit percentage increases, while the Chrysler 200 and Dodge Avenger mid-size sedans each posted year-over-year increases in the double digits.

The Jeep Wrangler and Grand Cherokee weighed in with the largest sales gains of the Jeep brand, while the Dodge Grand Caravan and Chrysler Town & Country minivans each recorded double-digit increases. The Ram pickup truck continues to exhibit its sales strength with a 19 percent increase in April.

Chrysler Group finished the month with a 59-days supply of inventory (344,453 units).