Chrysler gives sneak peek inside new Mopar ’13

(January 25, 2013) AUBURN HILLS, Mich. — Chrysler released an interior image of its new Mopar ’13 limited-edition vehicle, which will be shown at next month’s Chicago Auto Show. “This vehicle is the perfect canvas for personalization and customization,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand.

“We couldn’t wait to get our hands on it and give it the Mopar treatment.”

The Mopar ’13 limited-edition vehicle follows the Mopar ’10 Dodge Challenger, Mopar ’11 Dodge Charger and Mopar ’12 Chrysler 300.

Mopar is Chrysler’s service, parts and customer-care brand. With the creation of the Chrysler Group and Fiat SpA partnership, Mopar is extending its global reach, integrating service, parts and customer-care operations in order to enhance dealer and customer support worldwide. Combined with Fiat SpA, Mopar’s global portfolio includes more than 500,000 parts and accessories that are distributed in more than 130 countries.