(March 6, 2017) GENEVA — One year after the world premiere of the Chiron in Geneva, Bugatti draws a positive balance. Half of the total series of 500 vehicles have already found a buyer — even without test drives. At the end of March, the French super sports car brand is inviting its customers to a central test drive event.

With 37 percent of all sales, Europe is the strongest region, as was the case with the Veyron, followed by North America with 30 percent of orders to date. The Middle East, with 26 percent, is another key traditional market for Bugatti.

Within the next few days, the first vehicles are to be delivered to customers. At this year’s Geneva International Motor Show, Bugatti is showing a Chiron produced for a customer in the new exposed carbon fibre color “Bleu Royal.” The luxury brand from Molsheim is a market leader in terms of the variety of colors and the quality of visible carbon.



Wolfgang Dürheimer, president of Bugatti Automobiles S.A.S., drew a positive balance concerning the past 12 months before the start of the motor show. “The Chiron got off to a fantastic start with its tremendous world premiere here in Geneva last year,” he said. “Over the months that followed, we kept our foot on the gas, started series production and are now delivering the first vehicles to our customers.”

“The fact that we have already taken orders for half of the Chiron series even without test drives so far bears witness to the great confidence of our customers in our brand and its strong aura,” Dürheimer added.

With a power output of 1,500 horsepower, unprecedented for production vehicles, an exceptionally high torque value of 1,180 pound-feet of torque between 2,000 and 6,000 rpm and a wide variety of technical innovations, the Chiron sets new standards in every respect.

The Chiron is therefore very well-positioned to become the next world speed record holder and reach a maximum speed significantly above the record currently held by Bugatti. The manufacturer has limited the maximum speed of the new car to 261 mph for road use. Zero to 62 time is 2.5 seconds.

The basic price is $2.6 million.

At this year’s Geneva show, Bugatti is exhibiting a Chiron produced for a customer from the German-speaking region. The customer even spent one day in the Atelier in Molsheim working on his car.

The entire exterior features the new exposed carbon fibre color “Bleu Royal“. Customers can now choose between eight carbon colors for their Chiron: Black, Grey, Turquoise, Blue, Green, Brown, Red and now also Bleu Royal. For the interior of the Chiron on show in Geneva, the customer opted for a duotone variant. Leather in two different tones of blue, “Deep Blue” and “French Racing Blue”, was used.