(March 26, 2012) Great Wall Motor Company — market leaders for pick-ups and SUVs in China — will become the first Chinese automobile manufacturer to begin volume sales in the UK, following the launch of the Steed pick-up at the Commercial Vehicle Show  in Birmingham on April 26.

"The Steed is a robust and highly practical pick-up that will offer unrivaled value for money," Great Wall says.  Prices will start at just £13,998 ($21,800) for the generously equipped Steed S model — the lowest for any double-cab pick up in the UK.  "With a 2.0-liter diesel engine, six-speed gearbox and selectable-on-the-move two/four-wheel drive, the Steed also delivers class-leading urban fuel economy and the lowest insurance ratings of any vehicle in the pick-up segment."

The Steed goes on sale through a new, nationwide network of 40 Great Wall dealers. Hand-picked to reflect the brand’s values and philosophy, the dealers have promised high standards of customer service.

The Steed can be seen in Hall 3A Stand 70 at the CV Show next month.  Further details about the Steed and Great Wall’s comprehensive, high-value ownership proposition will be revealed next month.