(April 14, 2011) When Chevrolet unveils the new Malibu in the United States on Monday night, people around the world will be able to watch in full-screen, high-definition video streamed live over the Internet. The timing of the Web reveal coincides with the April 19 auto show debut of the car in Shanghai.

The HD streaming is an auto industry first, and represents Chevrolet’s effort to globalize important product introductions by revealing the Malibu simultaneously on two continents, on multiple social networking and media sites, and iPad and iPhone personal mobile devices. Standard internet viewing will also be available.

“We are expanding the reach beyond mainstream product introductions typically seen at auto shows. We are using the latest technologies available to us like no other automaker has done before to introduce this all-new, important car for Chevrolet on continents around the world,” said Russ Clark, product director at Chevrolet. “Broadcasting in HD will help us make sure the world gets a good look at the all-new Malibu.”

The Malibu will be sold in nearly 100 countries on six continents. The web showing will start at 8:30 p.m. EDT Monday and at the Shanghai Auto Show April 19.

Chevrolet fans on Facebook can watch the global premiere of the Malibu live in the Malibu tab, while iPad and iPhone owners can watch the online reveal via a custom broadcast optimized for the personal mobile devices. The video stream on Facebook and iPad/iPhone will be in standard definition.

As part of the Webcast, Bryan Nesbitt, executive director, Exterior Design for Chevrolet, and Jon Hahn, Chevrolet marketing manager, will answer questions during a live, moderated video web session.


Teaser photo of the front of the new Malibu released this morning by General Motors