Chevrolet Equinox hottest-selling compact crossover

(December 7, 2010) DETROIT – For the seventh month in a row, consumers made the fuel-efficient Chevrolet Equinox the fastest-selling compact crossover, based on the average time spent on dealer lots. In November, Equinox averaged just 15 days to turn, half the time of other vehicle in the segment.

As Chevrolet increased supply to meet that sustained demand, Equinox retail sales increased 51 percent in November, compared to the same month a year ago. Total Equinox sales jumped 61 percent in November, surpassing both the Ford Escape and the Toyota RAV-4.

Equinox sales also significantly outpaced the overall segment, which increased 30 percent in November. For the 2010 calendar year, Equinox share of the segment has increased almost 3 percentage points, to 10.6 percent.

“We don’t expect sales to slow any time soon,” said Kerry Whelan, owner and president of Buff Whelan Chevrolet in Sterling Heights, Mich. “Almost everyone who test drives an Equinox leaves with an Equinox because of how well it drives, its interior design, and its fuel economy.”

To meet continued consumer demand for the Equinox, Chevrolet has increased production capacity three times since 2009. With the CAMI facility in Ingersoll running at full capacity, Equinox regular production began at the Oshawa Assembly Plant in late September.

The plan utilizes excess capacity from the new CAMI body shop to transport additional Equinox bodies from Ingersoll to Oshawa for paint and final assembly. This adds capacity to build 60,000 to 80,000 more Equinox and GMC Terrain (also built at CAMI) for the Canadian and U.S. markets.