(February 11, 2011) DETROIT — According to Nielsen, Chevrolet’s spot for the Camaro made history during Super Bowl XLV was the most-watched television advertisement of all time.

Nielsen estimates that 119,638,000 people watched the Camaro spot, where two guys narrate their vision of the perfect ad for America’s best-selling sports car. Additionally, “Miss Evelyn’s Wild Ride” spot has garnered more than 1 million views on YouTube.

Previously, the record holder for the most-watched ad was a Doritos commercial from 2010, with 116 million viewers.

“The Super Bowl is clearly a great opportunity to reach a large audience,” said Kevin Mayer, director, Chevrolet Advertising and Sales Promotion. “The challenge is to tell a story that captures their imaginations, and increases their consideration of your brand.  Based on the results we have seen, I think Chevrolet successfully met that challenge during Super Bowl XLV.”

According to Edmunds Auto Observer, the Super Bowl ads increased consumer consideration for the Camaro by 69 percent, while overall consumer consideration for the Chevrolet brand surged 20 percent.