The Ram Truck brand today unveiled a 140-foot tall and 120-foot wide building wrap on the tower of the Chrysler Group LLC headquarters. The building wrap pays tribute to the 2010 Ram Heavy Duty Motor Trend “Truck of the Year” win.

“We are proud of the numerous awards given to the 2010 Ram Heavy Duty, especially the Motor Trend ‘Truck of the Year’ award,” said Fred Diaz, President and CEO of the Ram Truck Brand. “The purpose of the wrap is to share our pride in the Ram Heavy Duty as well as the Ram 1500 with our employees that work hard each day to support this company as well as the communities that surround Chrysler Group. This display will be seen by approximately 200,000 drivers and passengers along the Interstate-75 in Auburn Hills, Mich., each day.”

The building wrap is part of an overall marketing campaign for the Ram Heavy Duty that was recently launched nationwide.