Build and price configurator opened for all-new Ford Bronco
(October 26, 2020) DEARBORN, Mich., Oct. 23, 2020 – The Ford Bronco brand just opened its all-new Bronc build-and-price configurator, enabling customers for the first time the opportunity to visualize the color and material choices that reinforce the rugged nature of the Built Wild brand.
“The color and material offerings of the all-new Bronco and Bronco Sport are genuine and trusted, and establish a visceral connection between nature and the authenticity of this new family of rugged SUVs,” said Missy Coolsaet, Bronco color and materials designer. “They motivate our customers to return to the wilderness and challenge themselves – and Bronco takes them there in a carefree, spontaneous way.”