BMW sets all-time February sales record

(March 11, 2015) MUNICH — The BMW Group achieved its best-ever February sales result with 151,952 BMW, MINI and Rolls-Royce brand vehicles delivered worldwide. That's a 7.6% increase from the 141,207 sold in February 2014. A record number of 294,112 automobiles have been delivered to customers since the start of the year — an increase of 7.3% compared with the same period last year.

“I am confident that our fresh model line-up, including the brand new BMW 2 Series Gran Tourer and the updated BMW 1 Series we’ve just premiered at the Geneva Motor Show, will provide the momentum to keep us growing in 2015,”
said Ian Robertson, member of the Board of Management of BMW AG, Sales and Marketing BMW.

The BMW brand enjoyed its best ever February with 131,416 BMW vehicles delivered to customers worldwide, an increase of 5.2%. Year-to-date sales rose 5.7% compared with the same period last year, totaling 255,981.

Following the model change last year, the MINI brand saw sales rise 27.1% to total 20,303. 2015 has seen the best start to the year in the brand’s history with a total of 37,678 MINIs delivered to customers in the first two months, an increase of 19.7% compared to the same period last year.

Globally, the BMW Group achieved higher sales in all regions compared with February last year. Year-to-date figures are also up around the world, in line with the corporate strategy of balanced growth worldwide.