(March 21, 2024)  BMW brings back its Ultimate Driving Experience tour for 2024 this week, welcoming BMW customers and enthusiasts for an immersive program led by BMW professional driving instructors and product experts. This year’s tour will visit over 20 cities across the U.S., featuring a range of dynamic experiences in BMW’s latest vehicles as guests explore BMW technology, performance, and safety innovations and test their skills behind the wheel.

Visitors can take part in the following activities at this year’s Ultimate Driving Experience:

    •    Autocross: a performance driving session with professional instructors that highlights BMW driving dynamics, advanced technology, and state of the art safety features on a challenging closed course. This year’s on-track experience showcases the 100% electric BMW i5 eDrive40 and BMW 540i xDrive (Ages 18+).

    •    Street Tours: New for 2024, visitors can experience multiple BMW vehicles at once while switching between models during a guided test drive with professional instructors on local roads (Ages 25+).



    •    BMW Innovations: Also new for this year, consumers will be able to engage with product experts as they discover more about BMW’s commitment to sustainability and cutting-edge engineering. Guests will also learn more about electric vehicle ownership, including best practices for vehicle charging (Ages 18+).  

    •    Interactive Displays: Visitors will be treated to a static display of BMW’s newest product offerings accompanied by vehicle experts. The lineup includes the all-new fully electric BMW i5 Sedan and the 644-horsepower plug-in hybrid electric BMW XM Sports Activity Vehicle.

The full BMW Ultimate Driving Experience schedule, as well as more program information, can be found on the official BMW UDE website. The first stop will take place in New Jersey from March 21 – 24 at MetLife Stadium.

Further tour stops this year include Atlanta, Chicago, Philadelphia, Seattle, San Francisco, Dallas, and many more.