(October 24, 2023) WASHINGTON, D.C. — An unprecedented ecosystem of 19 leading innovators in the automotive, bicycle and technology sectors have joined forces to work towards advancing and deploying connected transportation solutions to help reduce the risks facing cyclists and e-bike riders on North American roads.

The new Coalition for Cyclist Safety represents a commitment to develop a comprehensive approach to bicycle safety centered on deployments of vehicle-to-everything technology.

In the last year, the U.S. Department of Transportation has embarked on strategies to unlock the connected V2X ecosystem as a key technological solution to improve road safety for vulnerable road users.

Members of the coalition believe that V2X has safety benefits, as well as the potential to reduce congestion. The new coalition is committed to deploying critical components of that roadmap to improve safety for cyclists, and enlist other supporters for this mission.



The coalition participants intend to work together on integrating bicycles into the future V2X communication ecosystem. By enabling V2X-equipped cars, bicycles and other road participants can recognize each other and create mutual awareness, thereby raising the possibility of lowering the number of injuries from crash situations.

Additionally, these efforts will benefit from insights and advice provided by cycling, safety and smart-transportation advocates and associations under an Advisory Committee of the Coalition.

According to the U.S. Centers for Disease Control, bicycles constitute one percent of all trips across the United States, but represent two percent of all traffic fatalities. More than 130,000 cyclists suffer injuries a year riding bicycles in U.S. traffic.

Many companies from the automotive and bicycle industries as well as the connectivity, chip and software sector have already responded to the call for action and have pledged to support the initiative.

The founding coalition members are:

    •    Automotive – Audi, Cariad; Bicycle – Accell, AT-Zweirad, BMC, Bosch eBike Systems, Koninklijke Gazelle, Shimano, Trek Bicycle Corp.
    •    V2X Technology – Autotalks, Commsignia, Qualcomm Technologies, Inc., Spoke Safety
    •    Telecommunication – Deutsche Telekom, TELUS.

The Coalition’s Advisory Committee will include: ITS America, League of American Bicyclists, People for Bikes, and The Governors Highway Safety Association.