(December 22, 2016) DETROIT — Audi will start the new year at the North American International Auto Show (NAIAS) with the debut of  the Q8 concept. The study represents a synthesis of the emotional styling of a coup and the spaciousness that typifies an SUV. With this move, the brand is unlocking a new segment for the full-size category.

“With the Audi Q8 concept, we have created a new spearhead within our Q model line. Its design strongly evokes sportiness and prestige,” said Audi Head of Design Marc Lichte. “What’s more, we believe an important aspect of this show car is that it offers a spacious interior with four equally comfortable seats, even with the flat roof line.”

The concept’s front end is imposing. The octagonal Singleframe is considerably wider than that in Audi’s current production Q models.

Enhancing the forward positioned stance, is dynamic three-dimensional sculpting. Many design elements of the Q8 concept are reminiscent of the Audi Ur-quattro of the 1980s. They include the extremely flat but very wide C-post and the prominent, flared shoulders above the wheels. These balanced proportions give equal emphasis to the front and rear wheels — typically quattro.