(June 14, 2010) ROCKLEIGH, N.J. — Volvo has announced the start of its upcoming Naughty Volvo Tour to launch the all-new 2011 Volvo S60. The Naughty Volvo Tour, which will stop at Volvo retailers across the U.S. and in Canada, kicks off on July 6 in Cranston, R.I., Tulsa, Okla. and Tucson, Ariz., and will conclude in the fall.

Touted "the sportiest Volvo ever," the S60 is equipped with a turbocharged T6 engine, which puts out 300 horsepower and 325 lb.-ft. of torque, and comes standard with all-wheel-drive. Its breathtaking new design captures the imagination and sets the heart racing like no other Volvo sedan, with the C-pillar stretching sensually all the way to the taillights giving the impression of a 4-door coupe.

The S60 is also available with Pedestrian Detection with Full Auto Brake, a groundbreaking technological solution that actively helps the driver avoid accidents. Volvo's radar- and camera-based system can detect pedestrians in front of the car, warn the driver if someone walks out into its path, and then automatically activate the S60's full braking power if the driver fails to respond in time.

The Naughty Volvo Tour is a series of retailer-hosted experiential events, which allow attendees to preview the S60 before it goes on sale. Utilizing multimedia interactive displays to emphasize the car's design, performance and safety attributes will heighten the sensory experience. Demonstrations of the Pedestrian Detection system in action will also be available.

For a full tour schedule and to register to attend a retailer tour event, visit http://naughty.volvocars.us/.