(November 1, 2021) LAS VEGAS — The Ford Maverick compact pickup truck,  just now reaching showrooms, gets made over into three concepts for the annual Specialty Equipment Market Association (SEMA) show here this week (Nov. 2-5).  Despite the fact that many people have yet to see a Maverick in person Ford is offering it with three new looks. 

In addition to the Maverick, Ford is offering an entire lineup of concept trucks and SUVs.

“We designed Ford vehicles to be easier to customize, with installation points and aftermarket accessories engineered from the start of the design process,” said Eric Cin, Ford global director, vehicle personalization, accessories and licensing. “We work actively with the aftermarket to share our product designs so customers can personalize and put the finishing touches on their vehicle to make it all their own.”

The accessories business is growing at Ford dealers as well, thanks in part to the number of new Ford vehicles coming to market. The newest addition is the compact Maverick pickup that went on sale this month with its own catalog of more than 160 new Ford parts and accessories. Ford Licensed Accessories add-ons from popular brands like RIGID, Yakima, Thule and FOX are now available for Maverick pickup customers to roll in at purchase or to customize their trucks down the road. For the first time, a truck cap is available from Ford dealers at launch with a SnugTop offering for the Maverick pickup.



D.R.A.G.G. Maverick Pickup

An innovative after school program — a collaboration between Oxnard Union High School and the police department of Oxnard, California — is bringing a unique beach rescue concept truck based on the Maverick pickup to SEMA. Drag Racing Against Gangs and Graffiti (DRAGG) puts police, industry professionals and at-risk youth into a program encouraging a career path in the auto industry. The result of this collaborative program is the SEMA D.R.A.G.G. Maverick, kitted out with a Ford Licensed Accessories topper with toolbox swing cases, roof rack and crossbars.

The compact pickup also features a watersports carrier, fender flares, Neosupreme front seat covers from Cover King, sunshade and off-road cube lights.
 


Air Design Maverick

Air Design USA will have a 2022 Ford Maverick Lariat SuperCrew FX4 Off-Road Package at SEMA featuring 2.0-liter EcoBoost engine and all the style and hardware to blend right in with the California lifestyle.

This year’s must-have truck is fitted with Air Design USA fender flares, door moldings and tailgate appliqué styling package. Performance upgrades include a cat-back exhaust with black chrome tips, 1.5-inch lift kit, plus 18-inch wheels wearing 31-inch all-terrain tires.

Added utility comes via a bed cap. The cabin benefits from Ford Licensed Accessories all-weather floor mats, a roadside assistance kit, rear under-seat storage bins and a portable refrigerator.
 


Tucci Maverick

A Maverick all about tarmac performance inspired by race cars of generations past is coming to SEMA courtesy of Tucci Hot Rods.

Starting with an XLT series Ford Maverick pickup with 2.0-liter EcoBoost power and all-wheel drive, the truck gets widened, muscular fender arches with Tucci-made 3D-printed fender flares and a 3D-printed front lip, while a rally-inspired 3D-printed spoiler brings significant style. Added performance comes from coil-over shocks, custom Borla cat-back exhaust with dual carbon fiber tips, and meaty tires on custom wheels with a retro feel.

This Tucci truck wears Ford Licensed Accessories hard rollup bed cover, spray-in bedliner and tailgate spoiler. The cabin sports a Ford Licensed Accessories F200 IR dashcam, Ford Accessories windshield sunshade, four RECARO Sportster seats, racing harnesses and custom-painted trim accents. Everything comes together for an aggressive look on a platform that’s ripe for customization.