Standard i-FORCE 2.4L Turbo engine
has 278 HP and 317 lb.-ft. of torque

(November 29, 2023) MALIBU, Calif. — The Toyota Tacoma has dominated the mid-size pickup truck segment for nearly two decades, and the all-new 2024 Tacoma aims to set a new standard for modern trucks. Completely redesigned and reimagined for model year 2024, the Tacoma is ready to help drivers tackle their ambitious adventure bucket lists. For this new generation of Tacoma, Toyota engineers focused on its rich history of quality, durability and reliability — while incorporating modern tech, rugged styling and go-anywhere capability.

“Our engineers outdid themselves with this next-generation Tacoma,” said Dave Christ, Toyota group vice president and general manager. “This truck offers customers more of everything, including technology, style and capability, all with an attractive starting MSRP. This is a segment Toyota has carried for years, and we feel this next iteration of Tacoma only raises the bar.”

For 2024, Tacoma is completely redesigned from the ground up. Built on the TNGA-F global truck platform shared with Tundra, Sequoia and Land Cruiser, the all-new Tacoma was designed and engineered specifically for the U.S. market. Constructed from a high-strength boxed, steel-ladder frame, it adds numerous features that off-road enthusiasts will love.

It will also carry a higher sticker price — one that boosts the base model SR by $2,900, or nearly 10 percent, from $30,095 to $32,995, and rolls through higher trims as well. The price of a double cab 4x4 SR5, for example, jumps $2,345, or 5.9 percent, over a similar 2023 model to $41,895. The SR5 trim represents about 30 percent of all Tacoma sales. The starting price of a Limited double cab 4x4 leaps about 17 percent from the 2023 model to $53,595. All prices include shipping.

Pricing for two top trim levels, the hybrid-powered Trailhunter and TRD Pro models, won't be available until spring, Toyota said.

One leap forward for the new generation Tacoma is a fully redesigned coil spring multi-link rear suspension. Available on most grades, this new suspension improves overall ride and handling for a new Tacoma for excellent on- or off-road manners. The new Tacoma also diversifies its powertrain choices, with two options that improve both power and efficiency. The turbocharged i-FORCE 2.4-liter engine produces up to 278 horsepower and 317 lb.-ft. of torque. The available i-FORCE MAX hybrid is a showstopper, producing up to 326 horsepower and a massive 465 lb.-ft. of torque, the most torque in the mid-size truck segment.

The all-new 2024 i-FORCE Tacomas are expected to arrive at Toyota dealerships in December, with i-FORCE MAX models expected to arrive in the spring of 2024.



Toyota’s Michigan-based engineering team had a simple mantra for the all-new Tacoma: “Badass adventure machine.” This theme set the tone for the design, features, and capability of what is now the 2024 Tacoma. Interior and exterior design work was done by Toyota’s CALTY Design Research Center, located in Newport Beach, California, and Ann Arbor, Michigan, the same team who led the design efforts for the recently launched Tundra and Sequoia models.

“Badass adventure machine, that says it all about what this new Tacoma is,” said Kevin Hunter, president, CALTY Design Research. “There was a lot of close collaboration between engineering, planning, marketing and design. We worked together as a North American unit to make this all-new Tacoma come to life. From design sketches to this fully built truck, what a journey.”

The CALTY team focused on Toyota’s truck DNA and the Toyota Baja race trucks for inspiration to capture the extreme spirit of off-road adventure. High lift, big tires, slim body and a powerful athletic stance define the iconic Tacoma look, referred to as ”Tacoma-ness.”

The design team strived for Toyota trucks to have a family resemblance, each with unique personalities defined by their purpose. For Tacoma, its narrow body and wide upper grille are a nod to the original HiLux, with features like the aggressive skid plates as an outward expression of extreme ruggedness. Other signature design elements include the high-mount headlamps, side functional air guides and hexagonal grille motif, as well as integrated roof and tailgate spoilers.

Engineering research and development was conducted at Toyota Technical Centers in Michigan, Arizona and California. The collective engineering teams embraced the “Tacoma-ness” concept and worked tirelessly to develop the next-generation Tacoma as an extremely capable, multipurpose vehicle that can go almost anywhere. Improvements were made across all grades, as the team enhanced Tacoma’s on and off-road capability, from daily driving around town, to long trips, to severe rock crawling, to high-speed desert racing. As a result of the engineers’ efforts, this truck will perform in widely varied environments, from paved roads to trails.

Tacoma buyers need their truck to meet a wide variety of demands. Needing to pull a trailer, boat or UTVs means towing capability is a crucial feature. Fortunately, Tacoma is up to the challenge thanks to its maximum towing capacity of 6,500 pounds on SR5 i-FORCE and TRD PreRunner and XtraCab grades, while its maximum payload increases on the new model to 1,710 pounds for i-FORCE Max models. Those impressive numbers are paired with new towing features like an available trailer brake controller that is within easy reach of the driver’s seat and a Tow/Haul drive mode that increases throttle response and adjusts transmission shift points.

Trailer Back Up Guidance is an available feature that aids in overall maneuvering of trailers, while the available Straight Path Assist feature can provide a hands-free experience to help guide the trailer in a straight line when backing up.

The available Panoramic View Monitor provides a 360-degree top-down view to aid overall visibility, including tough-to-see areas around the truck. When operating with Toyota’s integrated trailer brake controller, the Blind Spot Monitor is designed to recognize blind spots for not only the truck but certain trailers as well. Getting a trailer hooked up is also a breeze with the aid of the backup camera and the available hitch lamps that are built into the tailgate to illuminate the hitch area for easy visibility.

Another available accessory is the wireless trailer camera. When installed on the back of your trailer it provides a live, High-Definition view of what is behind the trailer displayed on the digital rearview mirror. When loaded up for an overlanding trip or towing a boat to the lake, the all-new manual headlight leveling switch is used for glare reduction for vehicles ahead. The switch is located within easy reach of the driver’s seat.