All-New 2012 Nissan Versa debuts as sub-compact segment sales leader

(September 3, 2011) FRANKLIN, Tenn. — The results are in. After the first month of availability of the all-new 2012 Nissan Versa sedan outsold all other sub-compacts, extending its dramatic year-to-date lead in the hotly contested and growing small car segment. 

Versa sales in August of 8,566 units bested all competitors, including Chevrolet Aveo, Ford Fiesta, Honda Fit, Hyundai Accent, Mazda 2 and Toyota Yaris.

"We launched the new Versa Sedan from a position of strength, with Versa holding a substantial lead in sub-compact sales for the 2011 calendar year, and August sales up 14.9% over the previous year," said Al Castignetti, vice president and general manager, Nissan Division, Nissan North America, Inc. 

"It's encouraging to see the tremendous dealer and consumer response to the all-new Versa Sedan design, keeping Versa's momentum going in this highly competitive market segment."

"The launch has been seamless with ample inventory arriving in dealerships and our new marketing just kicking in this month, we're looking forward to Versa's sales winning streak to continue for a long time to come," added Castignetti.

   

Model

Versa

Fiesta

Fit

Accent

Aveo

Yaris

Mazda 2

 

Aug. '11 Sales

8,566

5,833

3,959

5,289

2,596

1,112

1,387

 

CYTD Sales

59,811

53,258

43,234

36,245

27,211

14,192

9,899